Wait, what? Did I just write that… that cookie cutter tactics work??
Isn’t my entire business and brand built on building your business in a way that is aligned with you and your strengths so that it’s fun and doesn’t burn you out??
Yes, yes, it is… but hear me out…
There are A LOT of business coaches out there selling one size fits all tactics making way more 💰💰 than I do!
Early on I invested in 3 different coaches who gave me the exact same template to launch my shiny new course with a webinar!
So I dutifully followed the templates and one size fits all plan. And the results??
Well, pretty underwhelming…
So what gives?
My first response back then was this…
“What’s wrong with me? Why do I suck at marketing??”
But as I evolved and developed client attraction as the basis to grow….
It got me thinking.
Cookie cutter sells because the seller has the results.
My client attraction “make it your own” programs sell because I have the results.
So why do both strategies work?
Actually, two words.
Most entrepreneurs fail because they prioritize developing and selling over audience growth and engagement.
Here’s what I know about quick wins:
You have to slow down to speed up.
When I slowed down a minute to focus on serving and building my audience, my revenue growth rapidly and aggressively shot up!
So what’s the right question to ask?
How do you build and grow an engaged audience who needs the solution that you offer?
There are lots of ways to do this:
- Paid ads
- Cold outreach
- The old… friend request → DM → ”You’d be a perfect fit for my XYZ” method
- Software that captures emails
- And so so many more
But the one way I’ve built a small but mighty audience who is engaged and invested?
🔥 Organic lead generation.
Are you ready to learn my super secret (ok, not so secret because I share it with my clients every day) lead generation system that requires ZERO cold outreach?
Yours in abundance,